The Future of Marketing
the 21st Century upon us, we are becoming accustomed
to "rethinking" our businesses. We're "re-engineering,"
"reconstructing" and "retooling"
our organizations, our work, and our very lives to keep
up with the ever increasing pace of the world.
Audiences, once homogeneous, are hyper-fragmented and
much more costly to reach. Reaching them is complicating
the lives of business owners and marketing/media professionals
alike and driving up costs exponentially.
WHAT YOU NEED IS:
A medium that will deliver your message to the best
audience possible, in an affordable and effective way,
generating the results you require to satisfy your needs
today, to build the bright tomorrow you envision.
TODAY'S BOTTOM LINE: NUMBERS ARE NOT
AS IMPORTANT AS RESULTS!
The truth is, your survival ultimately depends on results
. . . and getting results like this is all too uncommon
using media the way we did before the world was "re-engineered."
What each of these advertisers has discovered is that
radio done right works! And what they have in common
is a partner who knows how to generate the results they
need: Salem Radio Representatives -- SRR.
SRR IS RADIO DONE RIGHT
SRR is different than any other radio broadcasting company
you've worked with: not only do we represent some of
the most responsive stations throughout the U.S., but
more importantly we focus on getting you results.
HOW DO WE DO IT?
1. DISTRIBUTION -- We work to insure that you
are on the right stations, in the right markets with
the right message.
2. MARKET ACCESS -- We provide you nationwide
or market-by-market access to a demonstratively loyal,
proactive audience through a variety of formats that
are most popular with the affluent consumer base: News/Talk,
News, Christian Music, Christian Teaching and Talk.
3. GOAL ORIENTATION -- We measure your success.
We encourage you to have specific, quantifiable goals
and we work to meet those goals.
4. EVALUATION -- SRR works with you to ensure
that your goals are being reached by evaluating campaign
effectiveness, developing a plan for success, monitoring
results, adjusting messages, and analyzing your distribution
throughout the life of your campaign.
5. COMMITMENT -- SRR won't take your money and
run. We want you to succeed and come back.
SRR is radio that delivers what
is most important to you . . . results.
For more information, contact: SRR, 972-402-8800.